Who: Adobe Insights (CNBC Report)
When: Monday November 27th, 2017
Why: More shoppers making purchase from their mobile devices driving sales.
More shoppers are getting comfortable with making purchases on a mobile device. Cyber Monday keeps gaining in popularity every year. These numbers show an increase of 16 percent from last year. This in my opinion shows that consumers are still very confident. That or they are willing to spend when they perceive they are getting a deal. It is interesting to hear that wages are stagnant, yet consumption continues to increase, only in America!
Everything is easier to purchase online these days. Why would anyone go fight the crowds on Black Friday, when you can wait for Cyber Monday? It is now easier than ever to make a split-second decision to buy. Millions of people go into work and thumb through their phone during the day. When they get bored they see a deal pop up and think why not?
It makes me wonder if the economy is stronger then we think? Or maybe everyone is just feeling like they have some solid footing after this raging bull market and are wanting to spend some dough. Regardless that is a pretty amazing day for online sales. It will be interesting to see how all the retailers do this year and if they can keep the market humming along.
What Are Your Thoughts?
- Did anyone out there make purchases today?
- Do you think this is a good sign for a strong holiday season?
- Is this a sign the bull market can continue to run?