When it comes to writing a follow-up email, the tone you use can be just as important as the words you choose. The right tone can help persuade the recipient to take the desired action, while the wrong tone can result in your email being ignored or even deleted.
How to Choose the Right Tone?
When it comes to choosing the right tone for your follow-up email, there are a few things to keep in mind.
- Consider who your audience is and what their relationship is to you. Are they someone you know well, or are they a potential customer? The tone you use will likely be different depending on the answer to this question.
- Keep in mind that a little bit of persuasion goes a long way. You don’t want to come across as pushy or sales-y, but you also don’t want your email to be so bland that it doesn’t encourage the recipient to take any action at all. Striking the right balance is key.
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Examples of Follow-up Emails
With these things in mind, let’s take a look at a few examples of follow-up emails with different tones:
I hope you’re doing well! I just wanted to check in and see if you’re still interested in learning more about our new product. We offer a free trial, so I think it would be a great opportunity for you to check it out and see if it’s a good fit for you. Let me know if you’re interested and I’ll send you more information.
I noticed you haven’t responded to my previous email and I just wanted to make sure you saw it. We offer a free trial of our new product, so I thought it would be a great opportunity for you to check it out and see if it’s a good fit for you. Let me know if you’re interested and I’ll send you more information.
Get the Most Out of Your Follow-up Emails
As always, tonality is key when writing follow-up emails. Be sure to sound friendly and helpful, without being too pushy. A little bit of charm goes a long way in these types of interactions. Keep the email brief and to the point, offering any assistance that you can without sounding like you’re trying to sell them something. And always be sure to thank them for their time!