What Cognitive Psychology Theories Are Used in UX Design?
User experience is the primary indicator of an interface’s quality. The design and usability play a role in the audience’s engagement with the information if they spend a lot of time on the website or application, return frequently, and actively engage with it. In this article, we’ll review how much psychology influences user interfaces and discuss how a UI UX design agency can create interfaces that entice users immediately.
A cognitive load describes the mental effort required to learn new information in psychology. The subject of cognitive psychology is the study of how humans gather, process, and store information in their brains. In user experience design, cognitive load refers to the mental processing required for a feature to be used. The overall performance degrades if the volume of information that needs to be processed is within the user’s capacity to handle it.
Psychological approaches greatly influence user experience, even though fonts, animations, media content, and usability are also important. The designer develops the product’s graphic “shell” and decides how it will seem to the intended audience. Business consultants in India will also agree that the efficacy of a digital product increases significantly if an expert not only studies people’s wants but also comprehends how they will engage with the interface. A designer does not need to have a psychology master’s degree or to have taken any specialized training.
So, what cognitive psychology theories do UI UX design agencies swear by to improve UX design?
- The Impact of Isolation – The ability of human memory to recall items that stand out in a crowd is known as the Restorff effect. Humans tend to draw attention to strange things. We cognitively separate similar components and emphasize the one unique from the rest. This idea is applicable in all situations, including the choice of goods on the shelf and interface controls.
- Law of Hicks – Hick’s law states that the amount of information that enters the brain affects how long a person takes to make a choice. An application interface with multiple screens, such as a landing page, requires the utmost caution from the designer. The CTA elements should ideally have nothing extraneous next to them; otherwise, clients will only experience negative behavioral effects instead of consistent conversions.
- Parett’s Law – If you have a lot of elements, it is preferable to choose 20% of the most crucial ones and bury the other 80% in “More details.” That is the fundamental idea behind this regulation. The truth is that our brains cannot properly process excessive amounts of information. A minimal amount of information is considerably simpler for it (the brain) to process. As a result, we are better informed and able to integrate the information.
- The Gestalt approach – Blending several things (sounds, visual components, and feelings) into a unified whole is known as a gestalt (form, picture). Gestalt theory is one of the guiding theories that expert designers use to create visual communication, along with systems like the modular grid, golden ratio, and color theory.